To celebrate the completion
of the colonoscopy that I finally had at 54 (after four years of nagging by my
physician and family), I bought some shoes.
And not just any shoes. In the spirit
of mid-life concerns, I went to the comfort shoe store in downtown Los Altos to
get some shoes to help with my plantar fasciitis.
The comfort shoe store in
downtown Los Altos is full to the brim with rich old white ladies. If the salespeople work on commission they
are making bank. They also deserve it,
because rich old white ladies are incredibly fussy, picky and confused.
The day I was in the store
there were three salespeople attempting to serve about eight old biddies, half
of whom were headed out for a cruise and needed comfortable fashionable shoes (an
oxymoron) and half of whom were with their caretakers and seemed unsure why
they were there.
I wasn’t in any hurry so I hung
about and observed. An actual
interaction:
Customer comes in with two
pairs of shoes in boxes, sits herself in a chair, a saleswoman sallies forth to
assist. Let’s call her Sally.
Sally: “How can I help you
today?”
Old Lady: “I bought these shoes
but I don’t like them.”
Sally (stifling a sigh): “Do
you have the receipt?”
Old Lady: “The what?”
Sally (focusing on the middle
distance and presumably thinking about where she’d rather be, presumably anywhere
other than in this shoe store): “Do you have an account with us?”
Old Lady: “Maybe.”
Sally: “What’s your phone
number?”
Old Lady: “My what?”
Sally (after taking a deep
breath): “A telephone number? Like, a number
that people use to call you on the telephone?”
Old Lady, thinking hard: “Yes.”
Eventually the number is
dredged up, written down, the account is located, and Sally has returned the
unwanted shoes. Now for the next chapter
in the drama:
Sally: “Do you want to try on
any other shoes?”
Old Lady: “Of course I
do. Why do you think I’m here? I didn’t like those other shoes.”
Sally: “What style would you
like to try?”
Old Lady: “Bring me some
shoes that I would like. I didn’t like
those other shoes.”
We will draw a veil over the
ensuing thirty minutes. At least when
the Old Lady left, she had purchased three more pairs of shoes. Whether she will be back next week to repeat
the exercise above is an open question.
In fact, all the customers in
the store that morning bought at least two pairs of shoes. Expensive, comfortable shoes. But only after an average interaction time of
forty minutes.
Oh, except for the one man
who came in. He took off one of his
shoes, handed it to a salesperson, and said “I want another pair of these.” The whole sale took about five minutes.
I am grateful for the comfort
shoe store and the ministering angels who enable all us old ladies to keep
walking. I learned more about plantar fasciitis
from Sally than I had from Dr. Google or my physician, and I bought two pairs of shoes.
I just hope they work on
commission.
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